{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brand names drive direct exposure via social media sites advertising and marketing, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't changed a lot in years; it does not have TikTok, and doesn't give cele